Why Dealer-Applied “Paint Protection Packages” Aren’t Enough
Dealers love to upsell “paint protection packages” that sound like magic shields for your car. But are they really worth $500–$1,500? The truth: most don’t last, don’t protect, and don’t justify the price. Here’s what you need to know before signing the dotted line.
- Dealer paint protection is often a glorified wax or sealant—gone in weeks or months.
- They’re overpriced compared to DIY ceramic sprays that last longer and cost under $30.
- Dealer staff often apply these products poorly, causing swirls on brand-new paint.
- DIY products let you control the process and reapply whenever you want.
Tough As Shell gives your new paint a real ceramic barrier for months—at a fraction of what the dealer charges.
The reality of dealer protection packages
Most dealer-applied “protection” products are waxes or polymer sealants that cost pennies to apply. They’re often applied quickly, without proper prep, by staff who aren’t trained detailers. That means you could end up with swirl marks and streaks before your car even leaves the lot.
The cost vs value problem
Dealers routinely charge $500–$1,500 for these add-ons. In comparison, you can buy a premium DIY ceramic spray like Tough As Shell for under $30, apply it yourself in minutes, and reapply anytime.
DIY products outperform the dealer
- Control: You choose when and how to apply protection.
- Durability: Ceramic sprays last months, not weeks.
- Cost: One bottle treats your car multiple times.
- Performance: Real hydrophobics, UV resistance, and easier washes.
Want even more? The Gloss Boss is a wipe-on ceramic coating offering up to 5 years of protection. Still DIY-friendly, no dealer markup.
How to properly protect a new car
- Wash safely: Use The Super Soaper.
- Dry: Use the Massive Drying Towel.
- Protect: Apply Tough As Shell.
Don’t waste money on overpriced dealer packages. Do it yourself with Jimbo’s Detailing—better results, lower cost.
Related reading
- Why New Cars Still Need Paint Protection (Even From Day One)
- Wax vs Sealant vs Ceramic: Which Is Best for New Cars?
- Shop Tough As Shell Ceramic Spray
Dealer Paint Protection FAQ
What is dealer paint protection?
Usually a wax or sealant applied quickly at high markup. Rarely true ceramic protection.
How long does dealer paint protection last?
Most last weeks to a few months at best. They rarely deliver the years of protection promised.
Is DIY protection better?
Yes. DIY ceramic sprays cost less, last longer, and can be reapplied anytime.
Can I remove dealer protection and reapply my own?
Yes. A safe wash and light prep allow you to apply a real ceramic spray immediately.
Should I decline dealer paint protection?
Most of the time—yes. It’s overpriced compared to quality DIY options.
Wash with The Super Soaper, dry with the Massive Drying Towel, and protect with Tough As Shell. That’s better than any dealer upsell.
