Do You Really Need to Clay a Brand-New Car?
You just bought a new car. The paint looks perfect—so why would you need to clay it? It’s a common question, and the answer might surprise you. Even brand-new cars can have contamination on the paint that washing alone won’t remove. Let’s break down why claying a new car might be the smartest thing you do to protect it long-term.
Why Brand-New Paint Isn’t Always Clean
New cars often sit outside for weeks—sometimes months—before they’re delivered. During that time, they’re exposed to:
- Rail dust and brake dust during transport
- Industrial fallout and air pollution
- Dealer-installed waxes or glazes that hide imperfections
Even if the paint *looks* clean, run your hand over the surface after washing. If it feels rough or gritty, there’s contamination embedded in the clear coat.
What Does Claying Actually Do?
Claying removes bonded contaminants that soap can’t touch. This includes overspray, brake dust, tree sap residue, and other microscopic particles that stick to the surface.
✅ Result:
A smoother surface, better gloss, and a clean foundation for protection like Tough As Shell.
→ Also available on Amazon
When Should You Clay a New Car?
- Before applying any protection (wax, sealant, or ceramic)
- Before polishing or correcting paint
- If the surface feels rough after washing, even slightly
How to Clay a Brand-New Car (Safely)
Claying isn’t about scrubbing—it's about gliding the right tool over a lubricated surface.
Step 1:
Wash the car thoroughly using The Super Soaper to remove all loose dirt.
→ Also on Amazon
Step 2:
Use a clay mitt or clay towel with The Super Soaper as your clay lube. Gently glide it over the surface in straight lines.
Step 3:
Wipe the surface dry with a microfiber towel and follow with a layer of Tough As Shell for lasting protection and insane water beading.
Final Thoughts
Even brand-new cars need proper paint prep. Claying removes what you can’t see—and what soap can’t touch. Skipping this step can leave contaminants locked under your wax or coating. If you want your protection to last and your car to shine, take the time to clay it first. It’s quick, safe, and makes a big difference in how your paint looks and feels.
🛒 Featured Products:
- The Super Soaper – Wash & Clay Lube or on Amazon
- Tough As Shell – Ceramic Spray Coating or on Amazon
- Clay Mitt or Towel – available on Amazon
