Is MAXL’s Triphene Technology Just Marketing Fluff?

MAXL promotes “Triphene technology” as the future of ceramic coatings. But is it real innovation—or just repackaged hype? Let’s break it down.

Is MAXL’s Triphene Technology Just Marketing Fluff?

Is MAXL’s Triphene Technology Just Marketing Fluff?

MAXL claims their ceramic spray uses something called Triphene Technology—a “next-generation ceramic solution” that bonds instantly, repels water, and enhances surface gloss.

Sounds great. But… what is Triphene?

If you’ve looked at their website, watched the ads, or tried reading the label, you’ll notice they don’t really say.

Let’s Break Down the Claim

According to MAXL:

“MAXEasy uses a new technology called Triphene. It instantly bonds, is instantly hydrophobic, and can have a jetting or richening effect on many surfaces.”

But there’s no explanation of the chemistry, ingredients, or how it compares to proven ceramic technologies like SiO2 or SiC blends. Triphene appears to be a marketing term, not a material.

What’s Missing?

  • ❌ No MSDS or tech sheet outlining what Triphene is made of
  • ❌ No durability testing shown
  • ❌ No compatibility breakdown (paint only? trim? glass?)

In the detailing industry, buzzwords often take the place of real performance—and customers are starting to notice.

What to Use Instead: Tough As Shell

Tough As Shell doesn’t hide behind made-up technology terms. It’s a transparent ceramic spray coating built with real-world durability in mind, tested by pro detailers, and safe for paint, trim, glass, and wheels.

  • ✅ 3–6 months of protection
  • ✅ Works on all exterior surfaces
  • ✅ Built to pair with The Decon Bundle for proper prep

The Bottom Line

If MAXL won’t explain what Triphene is, you’re probably not getting next-gen protection—you’re getting buzzwords.


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