Should You Be Skeptical of New Detailing Brands Like Wakeater?

A new name is bubbling up in the detailing world—Wakeater. While the product line hasn’t officially launched, early connections suggest it's another brand tied to Thor Blending and House of Rags. But before the hype train leaves the station, here’s a question every detailer should ask: Should you trust it?

What We Know So Far

Wakeater doesn’t yet have a public product page or official description. But behind the scenes, it appears linked to Thor Blending—an in-house contract blending operation positioned as a “custom chemistry” solution for brands.

That alone should raise an eyebrow, because the term “custom” in this space is often loosely defined. Many brands use it as a marketing hook while still working off the same pre-built bases shared by dozens of others.

Why Detailers Should Be Cautious

New brands pop up in the detailing space all the time. But more often than not, they’re rushed to market with little more than a logo, a label, and an off-the-shelf blend underneath.

Before you trust a new name like Wakeater, ask yourself:

• Where did the formula come from? Was it developed by a chemist or pulled from a blending catalog?
• Has it been tested? Or is it launching without real-world trial?
• Why now? Is this a brand solving a real need—or just chasing attention?

The Risk of Getting Burned

We've all seen it. A new brand launches with flashy packaging and bold claims. Then six months later, they disappear—or worse, they stick around but change suppliers and silently alter the formula without telling anyone.

In the worst cases, you’re left with streaky products, failed protection, or coatings that wash off in one rainstorm. And you won’t know until it’s too late.

What to Trust Instead

At Jimbo’s Detailing, we built our product line with a simple rule: If we wouldn’t use it on our own car, it doesn’t get made.

That’s why we partnered with real chemists, field-tested every formula, and launched only after each product proved it could handle real detailing conditions.

Products You Can Actually Count On:

• The Super Soaper – Legit foam, real cleaning, safe for all surfaces.
  Buy on Amazon
• Tough As Shell Ceramic Spray – Durable ceramic protection that bonds and lasts.
  Buy on Amazon
• Picture Perfect Polish – High cut, high clarity, and always finishes down clean.
  Buy on Amazon

Final Thought: Ask the Questions Others Don’t

Wakeater might end up being great. Or it might just be another flash-in-the-pan blend built to ride a trend. But either way, it’s worth being the detailer who asks tough questions before jumping in.

Because in this industry, the best products aren’t just marketed well—they’re made well. And that’s the Jimbo’s difference.