Should You Trust Contract Blending in Car Care?
There’s a growing movement in the detailing world around “custom blending”—with companies like Thor Blending offering to create one-of-a-kind formulas for detailing brands. But are these products truly custom, or just controlled variations of the same base formulas?
What Is Contract Blending?
Contract blending (also known as private or white label manufacturing) allows a brand to outsource product creation. You provide a brand name, maybe some preferences (scent, color, label), and the manufacturer handles the rest.
It’s fast and cost-effective. But it also raises important questions:
- How much of the formula do you actually control?
- Who owns the chemistry?
- And how many other brands are using the same base product?
Thor Blending and the QUIVR Connection
Thor Blending, offered by House of Rags, claims to offer custom detailing chemistry—and they’ve openly shared that they blend for brands like QUIVR by IMJOSHV, makers of the “Rogue” soap and “Hot Coat” ceramic detail spray.
These products are promoted heavily through content and branding, but without transparency on the actual R&D process, many detailers are left wondering: are these formulas truly original, or just smart marketing?
Why This Matters More Than Ever
In an industry flooded with repackaged formulas, true innovation is rare. That’s why the idea of blending being rebranded as “custom chemistry” deserves closer scrutiny—especially when multiple brands may be pulling from the same development pool.
How Jimbo’s Detailing Took a Different Route
At Jimbo’s Detailing, we didn’t contract out our product development. We partnered with real chemists and built every formula from scratch—through real-world testing, field trials, and iteration.
Our products weren’t born in a catalog. They were built to solve real detailing problems with real performance.
Real Examples of Built-Not-Blended Products
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The Super Soaper – Designed for high-cling foam and lubricity, not just marketing fluff.
Buy on Amazon -
Tough As Shell Ceramic Spray – Real cross-linking polymer protection in a sprayable form.
Buy on Amazon -
Picture Perfect Polish – A one-step polish created with pro-grade chemists and tested on real paint.
Buy on Amazon
So Should You Trust Contract Blending?
It depends on what you value. If you’re looking to launch fast and lean, it might make sense. But if you want control, originality, and a long-term brand that earns real loyalty—contract blending might not be the answer.
We chose to build our products, not blend them. And once you use them, you’ll feel the difference.
