The Problem with ‘Me-Too’ Blending in the Car Care Industry

Look closely at the detailing industry and you’ll start to notice a pattern: different brands, same bottles, same claims, same results. That’s the result of “me-too” blending—and it’s a big problem for detailers and customers alike.

What Is “Me-Too” Blending?

It’s when multiple brands source the same pre-made chemical formulas, make minimal tweaks (color, scent, dilution), and call it “custom.” In reality, it’s the same product sold under a dozen different names.

And unless you dig deep, you’d never know.

Why It’s So Common

Launching a brand using me-too blending is fast, cheap, and low-risk. There’s no R&D, no lab costs, no need for testing. Just choose a formula from a catalog, apply your label, and start selling.

The problem? Everyone else is doing the exact same thing.

What It Costs the Industry

• No innovation. If everyone’s using the same formulas, nothing new gets created.
• Loss of trust. Consumers get burned by products that don’t live up to the hype.
• Brand fatigue. Detailers can’t tell the difference anymore—and stop caring.

What Makes Jimbo’s Detailing Different

Jimbo’s Detailing wasn’t built through shortcuts. Every product we offer was developed in collaboration with chemists, tested in real-world conditions, and refined based on actual feedback from pro detailers—not marketing departments.

We didn’t repackage someone else’s formula. We built our own.

Just a Few Examples:

• The Super Soaper – A semi-touchless pre-wash foam engineered for lubricity, dwell time, and safe cleaning.
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• Tough As Shell Ceramic Spray – A durable ceramic spray with real cross-linking protection, not just a beading effect.
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• Picture Perfect Polish – A true one-step polish with pro-grade cut and finish, developed from scratch.
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Stop Supporting Copy-Paste Brands

The detailing industry deserves better than rinse-and-repeat branding. Support companies that put in the work, take the risk, and push the chemistry forward.

Because when it’s built—not blended—you feel the difference.