What Is Wakeater? (And Why the Detailing World Is Watching)

There’s been quiet chatter in the detailing community about a new name: Wakeater. While official details are still scarce, early signs suggest it may be a brand tied to Thor Blending—an in-house chemistry initiative by House of Rags.

So What Exactly Is Wakeater?

As of now, there’s no formal product description, launch page, or catalog for Wakeater. But the name has surfaced in connection with Thor Blending’s private label and contract blending services—leading many to believe it could be their next brand or a white label house project.

That leaves a lot of questions:

• Is Wakeater a new soap, spray, or coating?
• Is it a brand of its own, or a placeholder for client products?
• And most importantly—who actually developed the formulas?

Why Early Skepticism Is Smart

New detailing brands launch all the time. Some are excellent. Many are not. The difference usually comes down to two things: real product development and transparency.

If Wakeater is built on the same white label base as other “me-too” brands, then customers may end up with another recycled formula in a different bottle. Until more details come out, it's worth watching cautiously.

What To Look for With Any New Car Care Brand

When evaluating any new brand—Wakeater included—ask:

• Was it formulated by a chemist or mixed by a distributor?
• Has it been tested in real-world conditions?
• Is there a proven track record behind the brand?

How Jimbo’s Detailing Took the Opposite Approach

Jimbo’s Detailing was never about rushing a brand to market. We took the long way: working with actual chemists, testing products in garages and shops, and building a loyal community before launching anything.

That’s why our customers trust products like:

• The Super Soaper – A true high-lubricity foam soap designed for safe, semi-touchless washing.
  Buy on Amazon
• Tough As Shell Ceramic Spray – A cross-linking spray-on ceramic protectant that lasts.
  Buy on Amazon
• Picture Perfect Polish – A real one-step polish with pro-level results.
  Buy on Amazon

We’ll Be Watching—And Testing

As more info comes out about Wakeater, we’ll keep watching. If the products prove legit, we’ll say so. But if it’s just another label on a stock formula? You’ll hear about that too.

Until then, if you want products built with chemistry, tested in garages, and backed by detailers—stick with what works.