Does Thor Blending Actually Create New Technology in Detailing?
Thor Blending from House of Rags promises something big: no copycats, no stock formulas, and chemistry built just for you. But let’s take a closer look—does this model really create new technology, or is it just a remix of old ideas?
The Pitch: “Bespoke Blends with No Copycats”
On the surface, Thor Blending offers an exciting promise to detailing brand owners: truly unique products designed around your brand’s goals. But here’s the real question—do they actually develop that chemistry in-house, or are they mixing pre-made bases with different colors, scents, and marketing names?
What True Product Development Looks Like
Creating real innovation in car care isn’t just about picking ingredients off a menu. It means having direct access to chemists, lab trials, and hands-on testing in real-world environments—then iterating until the performance speaks for itself.
At Jimbo’s Detailing, every product is created through close collaboration with experienced chemists and field-tested across a wide range of conditions. We don’t outsource our R&D. We’re in it—every step of the way.
Does House of Rags Have the Infrastructure?
There’s no public evidence that House of Rags operates an R&D lab, employs formulation chemists, or has a robust testing process in place. And yet, Thor Blending claims to deliver “custom-engineered” solutions.
So how are they achieving that? Without labs, without chemists, and without a testing network—what defines their version of “custom?”
Here’s What Innovation Looks Like at Jimbo’s Detailing
We spent over a year developing products like:
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The Super Soaper – Built with a chemist to maximize foam cling and lubricity for semi-touchless washing.
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Tough As Shell Ceramic Spray – Cross-linking polymers for long-term paint protection in a sprayable form.
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Picture Perfect Polish – A true one-step compound + polish blend, tested on multiple pads and machines to ensure consistent results.
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The Danger of Mistaking Marketing for Manufacturing
Without transparency on how Thor Blending develops its “custom” products, brand owners may be investing in smoke and mirrors. If everything is done behind closed doors and relies on pre-mixed bases, the result isn’t true innovation—it’s just private labeling in a new wrapper.
If you're building a brand that lasts, don’t settle for generic blends with a custom name. Demand formulas created by chemists, refined by real testing, and proven by performance.
Jimbo’s Detailing: Built From the Ground Up
Every Jimbo’s Detailing product exists because we refused to slap our name on someone else’s work. That’s why we work directly with formulation experts, test relentlessly, and make sure each product solves a real-world detailing problem.
You don’t need marketing spin. You need products that actually work.
