Does Thor Blending Actually Create New Technology in Detailing?
Thor Blending from House of Rags claims to offer cutting-edge, proprietary detailing chemistry—customized to your brand with no copycats. But is that really what’s happening behind the scenes? Let’s break it down.
The Promise: Bespoke Chemistry Without Compromise
According to their pitch, Thor Blending allows you to “engineer your own products” with unique chemistry no one else can copy. But here’s the real question: do they actually have the infrastructure—the chemists, lab equipment, and testing protocols—to back that up?
Custom vs. Controlled Mixing
Creating real chemical innovation requires more than mixing pre-made bases and swapping scents. True formulation starts with raw materials, formulation expertise, in-house testing, and iteration.
If Thor Blending doesn’t operate its own lab or employ formulation chemists, are they truly creating something new—or are they just controlling the flavor of what already exists?
Here’s What Real Innovation Looks Like
At Jimbo’s Detailing, every product starts in the lab and ends in the field. We work directly with chemists to develop formulas from scratch—then test them in real detailing conditions to ensure performance, usability, and durability.
Examples of Chemistry-Driven Products
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The Super Soaper – Engineered for high cling, long dwell time, and maximum lubricity.
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Tough As Shell Ceramic Spray – Featuring cross-linking ceramic polymers for long-term surface protection.
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Picture Perfect Polish – Designed as a pad-dependent one-step polish with real cut and clarity.
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Without R&D, Can Thor Really Deliver Innovation?
We couldn’t find public info confirming whether House of Rags operates a lab, employs chemists, or performs structured field testing. Without that backbone, it’s fair to question whether Thor Blending is developing new chemistry—or simply remixing existing solutions with a custom label.
Real product innovation isn’t about changing the color or fragrance. It’s about building something that’s never existed before—and proving it works.
Choose Built, Not Blended
If you’re a brand owner or serious detailer, it’s time to raise your standards. Don’t just settle for a label on a bottle. Choose products with chemistry, care, and a reason to exist.
That’s what Jimbo’s Detailing is built on—and it’s why more detailers are switching every day.
