The Problem with ‘Me-Too’ Blending in the Car Care Industry
Take a walk through any detailing aisle—or scroll through your Instagram feed—and you’ll see it: the same bottle shape, same product claims, just with different labels and brand colors. Welcome to the world of “me-too” blending.
What Is ‘Me-Too’ Blending?
“Me-too” blending is when multiple brands buy the same pre-made chemical formula, tweak a few minor elements (like scent or color), and repackage it as their own. It’s how dozens of brands end up with foam soaps, ceramic sprays, or interior cleaners that feel... eerily identical.
Why It’s a Problem
On the surface, it might seem harmless. But here’s why it’s bad for the detailing industry—and for the people who care about results:
- No real innovation. Everyone’s using the same thing, so no one’s improving the chemistry.
- Brand confusion. Customers get tired of buying “new” products that all perform the same.
- No trust. When formulas disappoint or change behind the scenes, consumers stop believing in brands altogether.
It’s Everywhere—And That’s the Problem
This isn’t just a few small brands. Even major players rely on white label manufacturers. They build their brand around content and hype, not chemistry. The result? Flashy bottles filled with average formulas—and customers who feel burned.
Jimbo’s Detailing Refused to Play That Game
We took the long, hard road. Every product at Jimbo’s Detailing was developed in collaboration with a real chemist. We tested every version, revised what didn’t work, and refused to slap our name on anything we wouldn’t use ourselves.
Built, Not Bought – Real Products, Real Results
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The Super Soaper – A high-foam, high-lubricity soap designed for touchless and contact washes.
Buy on Amazon -
Tough As Shell – A durable ceramic spray with real cross-linking technology.
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Picture Perfect Polish – A compound + polish hybrid that’s pad-dependent and finish-optimized.
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The Future Belongs to Original Thinkers
If you're a detailer, support the brands that are actually trying to move the industry forward. And if you’re thinking about launching your own brand—don’t just pick a white label catalog and call it a day.
Build something real. Create something better. And let your customers feel the difference.
